Education & Training
MTC Truck Driver Training
Situation: MTC Truck Driving School has been helping people get high paying jobs in the trucking industry since 1993. Initially, MTC approached filling the void of qualified truck-driving personnel with posts on such job boards as HotJobs.com with few qualified candidate responses and relatively poor traffic results. They realized a need to provide training, and now approach filling the truck-driving job market from two angles, through training and through job placement. The amount of money MTC was spending on job posting sites to recruit truck drivers was significant. In an effort to cut costs over time, and to address both of their target audiences, students and experienced drivers, they needed to be found in the organic searches, and they needed to receive more qualified traffic.
Pilates Northwest
Situation: Seattle-based Pilates Northwest, has been in business 5 years receiving mostly local word-of-mouth traffic. Owner, Louise Beckley, had been receiving little website traffic prior to creation of a new all-Flash site. But what Beckley didn’t realize was that search engines can’t search the all-Flash text when it is rendered as an image. “Soon after the new site was created, my rankings began to go down,” she said. Additionally, traffic from PPC and other online ad options yielded poor results. She needed to drive traffic to her site. In that first month after implementing our solution, her traffic numbers increased by slightly more than 500%. Soon after, her monthly recurring revenue from new clients increased by 600%.
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Real Estate
TM1031 Exchange
Situation: Utilizing a B2B business model, TM 1031 Exchange differs from other real estate firms in that it focuses first on the investor’s needs and then identifies appropriate investments from an inventory of hundreds of available properties. Founded by seasoned commercial real estate broker Tim Marshall, TM 1031 Exchange assists investors in developing risk-sensitive real estate investment strategies and provides them with access to appropriate properties to achieve their goals. Marshall came to our team with an understanding that he wanted a professional, traffic-building campaign developed for his site that would have longevity. He already had a great deal of informative content on his site, but understood the value of optimized articles that would attract more traffic from the organic search engines.
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