Every online Marketing Campaign needs to be unburdened by technical issues that would slow it down. Search Engine Optimization needs to do just that – create the optimal environment for growth and success. It’s also too important to leave to guesswork or cookie cutter approaches, so we start and continue based on the data, specifically your data – performance, crawl errors, site speed, broken links, it all matters in the end. If marketing is a race, you don’t want to be dragging weight behind you when trying to compete, so it’s essential to ensure your site is free from technical SEO issues that would slow down your journey to maximum ROI. To do that, we build our strategies with confidence and can help you market aggressively based on what the numbers show are your strengths and after fixing what the data shows are your weaknesses. So for every client we partner with, we first crawl the site completely to identify any of those potential technical issues, no matter how big or small – using tools like Google Analytics/GA4, Search Console, and other platforms to zero in on anything that could slow our progress or prevent you from reaching your true potential and beating the competition.
We’ve learned from over 20 years in the business that issues can drag down performance of even the most earnest campaign efforts. Some problems we see frequently include:
With time-tested platforms like Google Analytics/GA4, Search Console, Screaming Frog, Ahrefs, Yoast and SpyFu we make sure your site is ready to compete in the search results
Secure websites
Our reporting tools identify any issues with areas of the site that impact performance, such as page loading times, search visibility conflicts, indexing and canonical optimization, and particularly Meta Data Research to ensure that the site conforms to the most basic SEO best practices, including:
Understanding all the elements of technical SEO can be overwhelming, especially when the language used to explain them is confusing in and of itself. We will walk you through every step of the process so you aren’t lost when it comes to the importance of Canonicalization or First Contentful Paint – these concepts will make sense in the context of our reports and we will take our time to be certain you know what we want to fix, and more importantly why. By empowering our clients to become more knowledgeable we gain tremendous traction in not having to circle back with explanations but instead to maximize resources pushing forward and growing faster!
No jargon means we take the time to explain each issue we uncover and why it needs to be fixed, and back up our recommendations by citing industry experts, proven research and the search engine guidelines themselves. Our analysis into the health of your current site will become the benchmark for demonstrating succes in search visibility as well as ROI. We’ve learned over the last 20 years how quickly technical issues can tank your progress and cost you visibility in the result, squandering invaluable trust you’ve built with your users and especially with the search engines themselves. Getting delisted by Google is a sure way to give every competitor in the field a huge advantage against you. Therefore there can be no compromise when it comes to usability and functionality, and we recommend this first step to each and every client we’ve worked with, since 2010.
Before your site can perform in the search engines, and win your users over from Prospects to Clients, you need a fully functioning website free from technical issues that can slow it down and impair trust. We analyze and report based on tools like:
…and more – to ensure you know what may be slowing down your site from reaching its full potential in the search results and in your ROI!
Email us for a free site audit today!
