Sometimes your site needs more than just marketing copy or high quality landing pages, and we can help with that. Every client’s situation is treated as new and unique and we leverage the information you provide as well as our own research to come up with a plan that will align completely with your goals. We have a well-known artist’s studio as a client, and they did not want the site traffic to increase significantly and only wanted the absolute most qualified leads to come through, so we worked with them to design content that was solely focused on illuminating the existing brand and known works, so that matching queries would drive the select few visitors they wanted into the site, and no more. This approach was 100% effective at delivering their needs and they remain happy with the site performance – and lack thereof – to this day. Sometimes less is more, and we want to be there to come up with a creative solution for whatever your site requires.
Our initial conversations will focus on your particular goals and needs, so that we can help build a strategy with you where content creation works in synergy with the other elements, including social media marketing, google ads/PPC, publicity and brand or reputation management and anything else! Some ways that the whole is greater than the sum of its parts in content strategy include:
Copywriting handcrafted to order by professional writers based on decades of proven SEO Content Development experience and success stories
Secure websites
Focus on engaging your humans, providing them useful information, and the conversions will follow. We never use generative AI nor do we recommend that our clients use it in any way that will compromise their long-term performance. We custom craft handwritten content for every solution, using strategies built by humans, and keyphrase research done by humans. We absolutely never suggest AI or automated tools replace these steps, as the importance of our clients’ success for the coming months and years is what drives our strategies.
Remember, Generative AI and LLMs need data to train on. Information they get somewhere else. At the end of the day, they are essentially plagiarizing other sources and mixing that information together to the extent that it no longer steals from one source enough to get caught; however, the crime is still obvious to the search engines and to human visitors savvy enough to recognize the signs – things like excessive em dashes are dead giveaways to your users, but invisible hypertext and substitute characters you cannot even see are blindingly obvious to the search engines and other tools. The risks far outweigh the rewards, so focus on being the source of the information, let your site differentiate to stand out from the pack.
White Hat SEO is about following the search engine guidelines to the letter to keep them happy and your site ranking well indefinitely. We only use Google-friendly approaches to our SEO Content Developement and recommend our clients do the same. Black Hat SEO has always been a cat-and-mouse game of seeing what you can get away with before you get caught. We never feel this approach that tries to capitalize on short-term gains is a winning strategy for the long term so we always urge our clients to do things the way we’ve seen it work since 2005: Do what the Search Engine Guidelines say to do, and don’t do what they say not to do. Then, they want to help your site rise to the top and stay there, and it’s a win all around for you for them, and for your visitors!
Search Engine Guidelines promote Helpful Content first – so we know that they recommend unique content that demonstrates Experience, Expertise and Authority and therefore demonstrates Trustworthiness. It’s important to remember that Trust is one of the most reliable ways to increase conversions and ROI, so keeping your focus on E-E-A-T and the rest of the guidelines will keep the search engines happy, but also encourage your users to convert – which grows your ROI, and that is our #1 goal.
Find out more about how we can help you grow your ROI – Organically!
