Celebrity Art Studio

This well-known professional artist wanted a new site, with stunning visual design and no increase in visibility for marketing keyphrases – the client deliberately wanted NO SEO since they wanted to minimize inbound calls and emails to those who already know about the artist – such as large galleries. The challenge was to maintain control over the brand (artist’s name) and reputation (artist’s studio) and help them achieve ALL their goals including not increasing their web or phone traffic. Our solution was to hand-craft each page’s meta data and any other content the client needed while avoiding any language that might trigger more unqualified traffic. The client’s site was delivered with impressive visuals -thanks to our graphic design and web dev partners (link to MM) and after tracking for 4-6 weeks we saw no increase or decrease in traffic and maintained and increased dominance for the brand name alone – an unusual request that made us dig out our best custom web copyrighting skills (link to page) as well as effective brand and reputation management SEO, a new twist on digital marketing for us!