About Us

I’m Randy Todd, founder of ClickPrediction, LLC and who you’ll  be working with directly on your journey to grow your online business, and here’s the story of mine:

My own SEO journey began in 2005 in Marina del Rey, CA, where I began as a sales rep, became a Sales Manager and then the Director of Sales at a $30m content marketing company, leading a team of over 30 reps and working under the founders and CEO’s of companies like AskJeeves, About.com, and AutoTrader.

I learned the most valuable lesson way back then from the mantra we had high on the wall, a quote from Bill Gates in 1996, which read, “Content is King.” I also saw businesses come and go, often due to trying to fool the search engines with games of “cat and mouse” using black hat or sneaky techniques to manipulate the search results and get on top, temporarily. I always saw these businesses fail, and saw many of my own clients, small- and medium-sized businesses, grow and succeed by following the search guidelines, and using “white hat” SEO to legitimately rank highly because they deserved to. 

I also watched as Wikipedia came to dominate informational search, and always used that site as an example for my clients of how to create useful content that ranks highly and drives quality traffic and inbound leads – through offering real information gain, not spammy marketing techniques.

Even today, we know that Entities – online “Proper Nouns” in effect – are still super important to Google – and it was revealed in the “API leak” documents as well – that authority is based on expertise and experience, and trust is built on all three. Now Google Guidelines encourage webmasters to create Helpful Content, that follows these principles of Expertise, Experience, Authority and Trustworthiness. – E-E-A-T.

The end goals are the same today as they always were, to create a win-win system, where Users find the answers they’re looking for and return to Google again when they need information – allowing the search engine to generate ad revenue from some users who click right at the top.

For those that don’t, we have ClickPrediction. We can see in the extensive research done that ranking highly in the organic search engine results will not only generate the most traffic, but the best traffic, with the highest clickthroughs and conversion rates. Getting to the top means – as it always did – deserving to be there. We help our clients do just that, with SEO and Content Marketing Strategies that put the user first, and seek to match the intent and language of their query along their journey from prospect to lead to customer.

Contact us today to get started on your own path to greater success for the long term!