Click Prediction was founded in 2010 on principles learned beginning in 2005 from companies like NewEgg, About.com, and eHow, who all saw their pages with high-quality SEO Content rise to the top of the Search Engine Results Pages. Witnessing our clients beat the competition for terms like “Buy Hard Drives” and seeing them drive traffic, earn clicks and conversions and be able to subsidize their PPC campaigns with free traffic from the Organic Listings that paid for itself and then generated ever-growing ROI, it became clear that was the right strategy. Over 20 years later, the same is still true, and more important than ever. With AI overviews summarizing the content they find online, and LLMs training on the data from content in the search engines, the way to the top of their results is to be the source of that information, and lead with insights based on experience and written for humans, by humans.
We never use generative AI for any purpose that might contaminate your efforts with information plagiarized by machine learning models and training. It is our belief that by handcrafting new, insightful and unique content we can help our clients differentiate their sites from all the others, and rise above them in the search results. Remember, low-effort content is against the Google Guidelines and we believe by doing the opposite – creating the highest-effort content and making it affordable – we can make the internet a better place, and help our clients succeed along the way!
It’s simple really. Search engines, like Google admits in their Developer Guidelines for Helpful Content, want you to create unique content based on E-E-A-T (Experience, Expertise, Authority and Trust) that will help users find the answer their query. Each search engine, and every LLM, wants to maintain and grow their percent of the market share. From Bing to ChatGPT – they want to be the one you go to for information. They validate the results they present to users by analyzing human behavior interacting with those results. Basically, clickthroughs and high engagement metrics get rewarded by the algorithms and the opposite, bounce rates, short time on page and on site, and lack of return visits all lead to demotion in the search results. It’s logical that:
The search engines want their browsers to be happy with the results, so they come back and use them again, and perhaps click on Ads and generate them revenue along the way. We focus on:
Secure websites
To us that means writing to match your Users’ intentions on each leg of their sales funnel journey, from introduction to your business to conversion to a new client.
We have proven experience driving ROI with the following simple approach:
We don’t stop at research, content development, and site design recommendations, we follow up with careful detailed analysis and reporting to show how our strategy is engaging Users and make adjustments to imrpove the visitor experience. SEO combined with UX is not enough, we have to prove ROI by demonstrating success with the data for months and years to come.
We have the data to prove the effectiveness of our strategies, and will happily show you step by step how to monitor your own growth and success. Our only goal is to build long-term business partnerships based on that success and growth, and so we put everything out there to help our clients achieve return on investment, not only with our services but with their other web marketing campaigns as well. We know how impactful thoughtful Social Media efforts can be, and well understand the huge synergy between organic and paid search engine marketing – in building trust alone, as well as so much more. Let us guide you on your business’ adventure to new heights and greater success online!
Our strategy for soup-to-nuts ROI growth involves careful planning, precise execution, and insightful follow up, all of which we have over 20 years in the industry perfecting. You’ll be empowered to continue the journey on your own if you choose, by:
Email us today to get started learning how we can help you grow!
