Blue Ocean SaaS

A Product Led Blue Ocean SEO success story – This niche client came to us with a brand new site with no inbound links or authority to speak of and a very interesting approach they wanted to pursue – product-led-only marketing. In other words, they hoped the site – and its content – would close the deal without necessitating additional sales resources. The client’s industry was – and still is – so new that keyphrase research quickly turned out less helpful than usual, as the key terms all shared the same traffic value – zero. To solve this we crafted them a Blue Ocean product-led strategy, focused on highly technical and informative content to address the user’s questions immediately upon engagement, and to maximize each valuable visit by centering on their needs alone, and enhancing their experience. We researched and wrote dozens of pages for them, which are now dominating traditional as well as LLM search and AI Overview results. They are currently (as of 2025) ranking #1 (frequently also with a featured snippet or AI overview result as well) for 9 of their main terms, and on page 1 for dozens more – not only giving them the visibility to capture any current high quality visitors, but also setting them up to maintain and dominate these top rankings as the industry grows. With a cutting edge app, offering features already popular with big companies, it will hopefully just be a matter of time!