Outdoor Teambuilding

This client came to us wanting to rank for their main keyphrases and we helped them get there within a few short months. After that, they tried tackling bigger keyphrases, which also helped them grow even faster, but eventually we learned that ranking for the broadest, high-traffic terms worked against us, as those would draw unqualified visitors just looking for general information or DIY solutions. Our response strategically was to redirect those broader targeted pages and focus on new, cutting edge blogs and featured activities the client was rolling out, which in turn got us the results we wanted. As always, learning to better understand our target market, their intent, and their queries helped us get visibility in front of those highly qualified searches.
…On the tail of that success the client brought in a new project in a highly competitive but low traffic emerging industry (think influencer-related). For this project the client had hired a marketing assistant, who advised they create their site in Wix and do all the content themselves, with no input from the SEO side, using guesswork and old techniques that worked for them about 15 years ago…that site is still floundering a year later, with barely any page one rankings. They recently reached out for help again, but balked when we told them that the site content appears low-effort and therefore low quality (and three different AI-detectors gave their content a 90% likely to be AI-generated score). I explained to them there is no “easy way” to rank and cutting corners by using AI or template content would come back to bite them eventually. We let them know that AI-generated text is easily detectable and assigned the lowest quality rating by Google, risking their site pages getting de-indexed, delisted, or if some forum rumors are true – even worse, affecting other sites on the same search console account. Our recommendation to them is a complete content overhaul to include originality and differentiate the content from all the other sites out there in this new industry that all look and sound the same.Time will tell if they follow Google’s guidance and the Helpful Content Guidelines for webmasters which we always recommend!